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The Playtika rewards loyalty program features seven status levels: Everyone begins at Bronze and any player has the ability to progress all the way to Black Diamond status.

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In October , Playtika made its first foray into the casual games' genre with its acquisition of the Israeli-based games studio, Jelly Button.

In December , the company took another step in its new diversification strategy with the acquisition of Berlin-based casual games studio, Wooga.

In May , the company launched an independent division dedicated to the creation and rapid development of casual games which plans to launch several new games every year.

The announcement introducing the new independent division was made at the company's Global Summit in Ibiza , where over 2, employees from Playtika's 16 locations around the world gathered for a company event.

In August , Playtika acquired Finnish mobile game company Seriously, publisher of Best Fiends, a cartoon-style mobile game that launched in From Wikipedia, the free encyclopedia.

Playtika Type. Retrieved 24 May The New York Times. Retrieved 22 March Bloomberg News. Retrieved 11 September Retrieved 25 February Categories : Video game companies established in Israeli companies established in Video game development companies Video game companies of Israel.